Letter to Leaders & Swenson Insights

"Linkedin.com" and the Employer’s Dilemma

Myspace and Facebook are clearly social sites and – in my opinion – should not be used during worktime.

But what about linkedin.com? This is a business networking site which toes the line between social (“look up old classmates”) and networking for professional opportunities.

The answer? It’s really up to the manager. While professional networking can increase visibility and potential sales, a lack of productivity may result as employees spend too much time ‘networking’ and not enough time producing.

My recommendation is to monitor each employee’s productivity individually. If productivity is falling, then consequences should result.

And remember – a lot of linkedin users are on the site to network for another job…

An article from Eric J. Sinrod via cnet.com adds some more perspective.

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