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Letter to Leaders – September 30, 2020

Tomorrow, the final quarter of the year begins. For lots of people, the year’s end can’t some soon enough. For others, it’s more of “what else can this year throw at us?”

It still seems surreal to me. I mean, it doesn’t feel the same:

  1. I’m working, but it doesn’t feel the same.

  2. I’m watching sports on TV, but it’s not the same.

  3. We’re starting to do more things outside the home, but it doesn’t feel the same.

I guess that’s the point of a post-COVID world. It won’t feel the same, but eventually it will feel more….normal. This epidemic has tested and re-defined resilience like nothing else ever has.

I spoke yesterday to a friend who happens to be a client. His call on a Friday in early March (“I have to lay off all my staff on Monday”) jolted me into the COVID reality. His company revenue dropped 90% from March to July. Now he and his team have developed a plan (with complete buy-in) that expects to double their 2019 revenue in 2021. Now that’s resilience.

What if I told you last year that within six months, the vast majority of businesses would have more employees working from home than in the office? You’d think me crazy, right? Or that we’d all be wearing masks?

Someone I admire, Peter Shankman, says that “there are no more rules.” As a result, there’s never been a better time to try a new idea, move to a new location, or develop a new skill. Or maybe just do what we do better than ever before. It might require a new mindset or a re-focus. But when there are no more norms, opportunities are endless.

So get focused, stay safe, and I’ll see you around.

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